There are stories happening around us all the time. Stories about our lives, our loved ones and our work. How do you capture them and turn them into something meaningful to share on social media with your clients, your friends, or even just for yourself? The only thing standing between you and telling a story through video is the knowledge to get there. So what are the ingredients? What goes into making a great short video? Let me break down the technical and creative choices that go into crafting short, shareable videos.


1.    The pre-production steps you need to make involve a whole layer of questions, decisions and permissions. The following will get you moving, you need to make decisions about:

·      Your Purpose

Video making is not just storytelling, it is story telling with a purpose. So you need to define your purpose / desired impact. This could be to raise awareness about an issue or your work, inspire engagement or bring people together.  

·      Camera Gear

What are you going to shoot with? Your iPhone, iPad or DSLR Camera?

·      Audio

What are you going to record audio with and where will it be saved? No one notices good sound, except when it is recorded poorly. Discreet lavalier microphones which can be clipped on to the speaker’s collar are inexpensive to buy, easy-to-use, and are a good to start with.

·      Lighting

What is your source of light? Are you going to use available light or are you going to use a specific type of light?

·      People

Who is going to be in your video? Do you think they'd be comfortable on camera? How available are they? How do you approach them to be in your project?

·      Permissions

If you have to go into a space that is not yours, get permission in advance. Don’t leave it to chance. You want your shoot to go as smoothly as possible.


All of the above are the nuts and bolts of pre-planning that will enable your shoot to go smoothly.


2.    The production steps you need to make. The most important thing at this stage is that you have to believe in yourself and you have to take the step and dive in and do the work. But first, make sure that you set up your mic and recorder, lights and camera, right.


3.    The post-production workflows to create a polished piece. Here, you need to use editing software to transform the material you’ve created into a polished, finished piece. Begin with audio. Identify the strongest audio as the starting point of your video. You may also use audio to guide your narrative.


Finally, like everything great in life, it takes hours and hours of practice to master videography. So practice, practice and practice.


Cerebriam Studio makes quality video content creation easy for professionals working in the marketing, communications, and education sectors.